Evaluation question 5

Our target audience was the mid-to-late teenage group. All the characters in our film are in this age group, this was done to create an original and realistic representation of British teenagers. We had quite a few shots  around a school and in an alleyway during our production, these are places you would typically associate with our target audience. We tried to keep our camera shots and editing techniques as intersesting as possible to keep the views hooked on the film. An example of this is the editing effect we used in one scene to make it look like a CCTV camera was following a charcter. We chose to do this to emphasize the feeling among teenagers that feel that they are always being watched and scrutinised.

To make sure we really catered for our audience we had a question and answer session with them. This was done for two reasons. Firstly to make sure our viewers felt involved and not alienated. And secondly to allow myself and the production team to make any ammendments that may have been needed.

Mise-en-scene was crucial to us attracting our target audience in terms of costume. We had the hypothesis that if we got the fashion right, we would get our audience in. This is because fashion is something that is really important to teenagers and plays a big part in their lives. Our characters wore garments that are quite popular at the moment. We have even had feedback from our fans stating that a lot of the clothing items in our film our now becoming quite popular among teenagers in Britain.

Evaluation question 6

During the making of this coursework the production team have used many different programs to create the finished product.

This is the logo for our company. We used photoshop to carefully construct the four buildings and added red to the outside buildings and black to one of the inside buildings this was done using the set foreground and background tool which can colour in selected areas. The pencil tool was used to create the windows. Before the production of this coursework I hadnt really used photoshop, since using it I have learnt a lot about it and realised its importance to the production process.

To create the main film we used the video editing software Final Cut Pro.

 FCP was crucial in putting our various different clips in order and allowing us to edit down to the smallest detail. We used many different effects, none more so than the strobe effect on one of our clips to make it look like a cctv camera was following our actress.

 As well as this we edited another clip to make it look like slow motion. FCP is also crucial for adding sound, with a range of different options available for creating the desired effect. Our opening starts with an inserted sound track then moves into a thumping, quickening heart beat before finishing with a blood curdling scream. FCP was also very good in terms of allowing me to create our titles and adding effects to them. Before the production process I had not come across FCP but have since learned to use it very effectively.

To film all of our clips needed for the opening we used a cannon 550d camera. This piece of hardware was completely new to me and it took me a while to learn to use it effectively. Being one of the main characters in our production I was both in front of and behind the camera. This was particuly helpful as I learned how to set up framing and angles for my shots. This was done while following the key media conventions such as the rule of thirds and the 180 degree rule. Most of our shots were taken on a tripod, this helped with our framing.

To record all of my progress I used the online blogging software called blogger. I had not used blogger before and initially struggled with it. However since then I have gradually got more and more comfortable blogging my work.

Evaluation question 4

first viewing feed back

The general consensus was that our opening was not up to scratch, which myself and the production team were already aware of. Having said that the viewers had a few suggestions that they felt would greatly improve our work, this included things like adding titles and cutting a few sequences; we had too much walking in our opening. Both myself and the production team have taken their suggestions on aboard and will act accordingly.

Location

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This is our location, set in the urban surroundings of Stoke Newington, Hackney.

Inspiration

The original idea for the project evolved out of the concept of twins. The main inspiration was the much coveted BBC one series Luther. Luther is a crime drama series in which detective John Luther uses his near-genius mind to solve murder cases. One episode in which a pair of twins go on a murder spree around London, choosing their victims by rolling a dice stood out to us and we really liked it. From there we developed the idea and expanded on it to create our evil triplets.

logo

This is our logo that was designed in the initial stages of the project. It was clear from the beginning that we wanted to create a logo that really incorporated our urban theme. The buildings are deliberately at different levels to convey the difference in the four characters. The two darker buildings representing the victim and the evil triplet. Whereas the red and white buildings represent the two other triplets. The text is along the bottom of the buildings to contradict what it is actually saying. 'Rooftop Productions' is on the bottom but sounds like it should be on the top. This is done to show that everything is not what it seems and to show that the plot is very complicated.